Aurora is one of the most recognized plush toys and gifts brand and a global leader in quality and affordability. For over 30 years, Aurora has offered Gifts of Smiles with its dynamic and innovative product offering that bring smiles to millions of kids of all ages from all around the world. With value prices, high quality and a large variety, Aurora has product in every plush market segment and a licensed portfolio that includes Yoo Hoo, TokiDoki, Dr. Suess, Precious Moments, Raggedy Ann and others.