B.L. Rogers is an independent manufacturers’ representative company selling product to the wholesale gift industry in New England. Established in 1984, B.L. Rogers is one of the most respected agencies in its field. Our company motto ‘adding Smiles to your bottom line’ reflects our dedication to representing value product and recognizing that it’s our mission to help all involved in our industry to enjoy life.
You can connect with any of our sales associates by clicking on their picture. If you have any other questions feel free to contact our office.
address: P.O. Box 432
Northborough, MA 01532
Brenda is the President and Founder of B.L. Rogers. A perennial top sales performer in her own right, Brenda enjoys working with key accounts. She is a proud graduate of Babson College. In her free time, Brenda enjoys planning parties for her friends and family, golf, walking her dog Baylee and she enjoys volunteering in the community. She is a very active member of the Northboro Junior Woman’s Club whose focus is helping veteran’s,seniors, preserving the environment , STEM, and serving Community Meals. She has Co-chaired and chaired The Applefest Apple Pie Café and The Annual Harvest Craft Fair for the club.
Connecticut Maine, Massachusetts, New Hampshire, Rhode Island, Vermont
Vice President and sales manager. Dan holds an MBA from Northeastern University and is responsible for much of the business communications and sales management within the group. Dan and Brenda have known each other since childhood and were married in 1988.
Dan enjoys a good round of golf, reading about American Presidents and is a “die hard” Red Sox fan.
Ralph has been a sales consultant with B.L. Rogers since 1987 and has a long resume in the wholesale and retail trade. He has worked as a buyer for Value House in Maine for several years before opening his own retail gift store. He then joined the wholesale side of the business and worked as a sales rep for Enesco. We are very fortunate to have such an experienced consultant at B.L. Rogers. When Ralph is not out on the road, he can be found in his workshop creating whatever his tools and mind can come up with.
Becky has been a sales consultant with B.L. Rogers since the company was founded in 1984. Becky has consistently been a top sales performer for many years. The secret to her success is her constant contact and follow up with customers and vendors. Her knowledge of the local markets and the industry in general makes her a wealth of knowledge to her customers. In her free time, Becky enjoys shopping, reading and taking walks with her husband Mike.
Susan has been a sales consultant with B.L. Rogers since 2006. She is a top performer who thinks quickly and can adapt rapidly to industry trends. Susan demonstrates high competence and knowledge of her customers and can easily introduce new products quickly into the marketplace. When Susan is not out on the road, she enjoys spending time decorating her home.
Rhode Island - Southeast MA - Cape Cod
Lynne rejoins our team after spending a number of years raising her two children and running her own retail store. A native “Cape Codder”, Lynne brings a wealth of wholesale and retail experience as well as local knowledge to her customer base. Lynne keeps body and mind in shape as a avid runner – always looking forward to running in her next half marathon, 5K or a quick jog around town.
Roland has been a sales consultant with B.L. Rogers since 2000. He brings his customers considerable retail experience and an incredible talent for eye-catching product placement displays. As a Mainer, Roland understands the intricacies of the local markets and brings the best combination of classic and new product offerings to his customers. Roland loves reading in his free time and working on restoring his beautiful country house.
New Hampshire, Vermont and Western MA